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How It Works

Our intelligent calculator considers all the factors that matter - from staff wages and travel costs to business overheads and profit margins.

1

Input Staff Wages

Add your average care worker pay rate. This forms the basis of your cost calculations.

2

Account for Travel Time

Include travel time or mileage between clients to get a comprehensive view of your operational costs.

3

Set Profit Margin

Add NI, pension, and business overheads to ensure your rates cover all expenses and desired profits.

4

Choose your target margin

Select a profit margin that aligns with your business goals to finalize your rate.

5

Get your recommended rate

Instantly receive a recommended hourly charge rate for your care services based on the inputs provided.

Typical Home Care Rates in the UK

Most domiciliary care agencies in the UK charge between £25 and £35 per hour, depending on location, staff costs, and level of support.

Use the calculator below to find out where your agency fits within that range.

📍 Compare your rate to national averages

Table showing typical hourly care rates by UK region
RegionTypical Rate
London£30-£35 / hour
South East£28-£33 / hour
South West£27-£32 / hour
Midlands£25-£30 / hour
North England£24-£29 / hour
Wales£25-£30 / hour
Scotland£26-£31 / hour

Why This Calculator Matters

Pricing care services isn't straightforward. Most agencies either undercharge and struggle to stay afloat or overcharge and lose clients. All because they don't account for the real cost of delivering high-quality care.

This calculator helps you find the sweet spot by considering all your costs and desired profits, ensuring your agency remains competitive and sustainable.

Calculate Your Care Agency Hourly Rate

Ready to find out what you should be charging? Use our Care Agency Rate Calculator to get your personalized rate in just a few minutes.

Interactive Rate Calculator

Adjust the sliders or click values to customize your hourly care rates

Ready to calculate your care agency rates
Simplified interface with sliders for basic rate calculation
Detailed form with all cost parameters for precise rate calculation
Use sliders to adjust care agency parameters including staff wages, overheads, and profit margins. Values update in real-time.

Current Settings

Staff Hourly Wage
Value range: 5 to 50
Business Running Costs
Value range: 0 to 20
Target Profit Margin
Value range: 0 to 50

Rate Calculation Parameters

£12.21/hr
£5/hr£50/hr
£3/hr
£0/hr£20/hr
Business running costs per hour including office rent, insurance, management, training, and equipment
20%
0%50%
Your desired profit margin as a percentage to ensure business sustainability and growth
Submit the form to calculate your recommended care agency hourly rate based on the current settings

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Frequently Asked Questions